MSW Collective
Marketing consultancy | Cape Town
MSW Collective, Founder.
A new marketing consultancy launching into a competitive Cape Town market. The founder has over two decades of global and local brand-building experience but no established consultancy brand, digital presence or market positioning.
MSW Collective brings senior marketing expertise and genuine partnership to ambitious businesses of every size, so that they can compete and grow.
The Challenge
Building a brand strategy from scratch that would establish credibility, differentiate from agencies, freelancers and consultancies to attract ambitious SME and medium sized clients.
Approach
We applied the MSW Collective diagnostic methodology to our own business. Built a full brand strategy covering internal brand, target audience, competitive landscape, positioning, messaging framework, tone of voice and visual identity direction.
Alongside the foundational marketing activities, we have setup the business, domain, website and a logo design brief (WIP).
The Results - so far
A fully developed brand strategy. Clear positioning as a category of one; not an agency, not a freelancer, not a consultant. A distinctive visual identity direction. A website and clear content plan strategy built to convert. A business ready to launch.
Client Quote
“Setting up MSW Collective has required rapid learning and testing the application of global leadership and marketing capability in a completely new industry with a completely different target audience.”
Ready to see if we’re the right fit?
A free discovery session is the best place to start. 45 minutes to understand your business, your challenges, and whether MSW Brand Collective can genuinely help.