The Urban Potager
Ornamental edible gardens | Cape Town
MSW Collective, Project Consulting.
An incredible business born from purpose. Bringing the beauty, nourishment and intentional living that a Potager garden provides to life for their clients.
The Urban Potager is a beautiful opportunity to make a difference in people’s lives. However, prior to engagement, relied on only word of mouth for new business, and only the expertise, design and garden builds as commercial opportunities.
The Challenge
The Urban Potager had a few basic brand elements in place at the time of engagement, and the business had been shelved for a few years as the founder, Genevieve, focused on other life priorities.
The Approach
Through discovery and diagnosis phases, several gaps were identified, and a tailored approach agreed on. Together, MSW Collective and Genevieve took a step back to build the brands foundation, collaboratively establishing pragmatic brand and marketing strategies, well suited to the current business stage and goals, whilst being actionable within the current business constraints.
The strategy also identified a potential new revenue stream prioritised to expand the brands value proposition in the short and medium term.
The Results
The relaunch is now underway. Genevieve has executed against a prioritised channel plan, launching a new website and Instagram presence to build awareness, land key messages with the target audience, and differentiate the brand from competitor brands. She has incorporated a new service offering to elevate client experience whilst generating additional revenue.
Post the initial consultation, MSW Collective has stayed on as a fractional marketing lead within the business, ready to accelerate growth at every stage and facilitate marketing services when required.
Client Quote
“As a small business owner with limited experience in brand strategy and marketing, the MSW Collective has been instrumental in a successful and purposeful business relaunch. The insights and detailed strategy provided have given me the clear roadmap I needed for my business to grow beyond the past clients I have, as well as identify exciting new opportunities for The Urban Potager. I am excited to work and collaborate further with MSW Collective in the future as my business grows and evolves.”
Ready to see if we’re the right fit?
A free discovery session is the best place to start. 45 minutes to understand your business, your challenges, and whether MSW Brand Collective can genuinely help.